NO JUDGEMENT

One of the most liberating aspects of the Christian faith is the command not to judge others. This attitude needs to be present in any business that seeks to educate the masses about the value of a proper diet. I do not want to attack the popular ways of eating that are prevalent in society at large, as that is a waste of energy, but rather I want to present an alternative way of eating, and stand ready to give a defense of its various and sundry merits. Nutritional evangelism if you will. From even a brief consideration of the state of America's health at large, it is evident that our current dietary practices are causing millions to suffer through life and are sending other millions to an early grave.

People are confused about what to eat, but things are not as complicated nor as contradictory as they first appear. The main issues confronting most people are a lack of time to cook at home and a lack of healthy eating choices that are both convenient and affordable.

To be honest, I don't have have much time to cook at home, or more accurately, I don't seem to take the time to cook at home. I would just as soon go purchase my food prepared by someone else, but the lack of convenient and affordable healthy prepared food choices drives me back to my own kitchen.

I think America is ready for a restaurant concept that prepares food simply, healthfully, affordably, and conveniently, at least for those who live in its surrounding areas. Subway is a concept that comes to mind, as it contains all of those aspects, though its healthfulness is relative to a Big Mac. There is no doubt a Subway sandwich is not as damaging to one's health as french fries and double-meat burgers, but there are still foods to eat that are even healthier than a Subway sandwich on white bread with processed deli meat and nutritionally empty iceberg lettuce.

I am not being judgemental here either, just factual. Subway deserves a lot of credit for giving people a better alternative to some fast food items--I just want to raise the bar. I'd like to see an affordable natural food franchise model develop that resists the tendency to become top-heavy in corporate management and expensive for the operators and customers.